Advice for the New Planner. Understanding Business Protection Needs
For nearly any business that is financially viable enough to continue following the death of one or more key employees, key-person life insurance is an essential need. New advisors can start this conversation with the business owner by simply asking about the nature of the business, and who is essential to its success. The answer to that question could lead to becoming a trusted advisor—followed by many years of assisting with business and personal needs—from early key-person needs, to retention of key employees, disability protection, retirement planning, and the eventual sale of the business.