Mike McGlothlin, CHFC®, CLU®, CFP®, LUTCF®
Like so many other things, the pandemic slowed down business growth for many — and not just in our industry. It’s possible your clients, or prospective clients, are worried about their own industries, making them more reluctant to reach out for financial planning.
In 2019, 41% of financial advisors were aggressively adding new clients. Today, that number is down to 26%, and not because we’re not trying. 65% of advisors who work to generate leads through a website find it ineffective. You need additional opportunities if you’re going to transform into a High Performing Practice.
- Use Automation Effectively: Create engagement and organic lead generation through consistent communication. The best way to do this efficiently is to use automation. If you’re not sure how to get started, let us know. We can discuss the different solutions available.
- Get in Front of Ideal Prospects Digitally: To start, you need to define who your ideal clients are — those who generate the most revenue — and then focus your marketing efforts on prospects that fit the same demographics and location. Drive brand awareness and website traffic through social advertising.
- Focus on Using Words that Work: Remember, if you confuse, you lose. People will convert when they hear or read the words that make them want to buy your products and services. And remember that prospects from referrals convert much faster than those from marketing activities alone – 85% convert to a client in under two months. So, it’s key to use words that work when asking for referrals as well.
Once you’ve gotten in front of your prospects, use our Income Alpha approach. It’s a unique strategy to speed that process up. With Income Alpha, we can increase lifetime income by more than 15%. We can increase legacy to the beneficiaries by more than 300%. And we can improve the probability of success by more than 25%.
So, I encourage you to reach out to our retirement income consultants at (800) 589-3000 to learn how Income Alpha can help you become more valuable and how our automation and how our lead generation ideas can help you grow your business as we head out of the pandemic.
A three-pronged approach focusing on automation, digital messaging and the right words to use when talking to prospects can help you transform your business to a High Performing Practice.