No one likes making cold calls. It’s time-consuming and takes you away from what you do best.
In this webinar, we’ll discuss concrete ways you can tap into cutting-edge marketing and sales tactics to bring qualified prospects to you.
Print advertising and direct mail are largely ineffective and expensive. If you’re not taking advantage of digital marketing, you’re missing an opportunity to have a real impact on your business. In this session the presenter will show you how to leverage digital marketing to build the right relationships with qualified prospects and generate revenue.
People want to do business with people they know, like, and trust. You will understand exactly how to build a relationship-driven marketing campaign that focuses on attracting customers through targeted, relevant, and helpful content by adding value at every stage in your customer’s journey.
We will show you how to focus on creating the right content designed to address specific problems, draw them into your brand, and build trust before ever getting on the phone. In other words, every prospect should be warm before you contact them.
You’ll walk away from this webinar with a marketing roadmap to develop and implement cutting-edge, customer-centric relationships that will move your sales teams from scratching their heads to daily hugs of joy.
You will learn
- How to leverage digital marketing to build the right relationships with qualified prospects and generate revenue
- How to build a relationship-driven marketing campaign that focuses on attracting customers through targeted, relevant, and helpful content by adding value at every stage in your customer’s journey
- How to focus on creating the right content designed to address specific problems, draw prospects into your brand, and build trust before ever getting on the phone
Brad Friedman, JD is the Founder and President of The Friedman Group, LLC, is a Denver native and “Recovering Attorney.” Drawing on his lifetime of work with Professionals, Nonprofit Organizations, and Business Owners, Brad formed The Friedman Group to work with individuals, nonprofits, and businesses to develop digital marketing strategies that enable businesses to harness the power of the Internet and utilize email, inbound, and social media marketing to raise awareness, enhance their brand, and generate leads, prospects, clients, customers, referral sources and revenue. Brad is an Amazon best-selling author of The Small Business Owner’s Guide to Inbound Marketing and Brad Friedman on Digital Marketing – Doing social media right, when you don’t have the time and don’t want to get in trouble. Brad’s highly rated podcast, The Digital Slice Podcast, can be found on the podcast platform of your choosing. Brad is one of the Top 100 Digital Marketing Influencers and one of the top 100 Social Media Marketing Influencers in the world. And, his blog is one of the Top 100 Social Media Blogs in the World.
Registration Fee: $19
Archive: The archive recording will be available after the webinar in your FSPgo account (on the My Account tab).
CE Credits: There are no CE credits available for this program.
12:00 pm – 1:00 pm ET
11:00 am – 12:00 pm CT
10:00 am – 11:00 am MT
9:00 am – 10:00 am PT
Note: This webinar was originally broadcast live on April 22, 2020.