Book Overview:
Are you in sales but struggling to make quota? Did you just take a sales job out of desperation but don’t think it’s the right career for you? Do you worry people will perceive you as pushy or dishonest?
Selling With Authentic Persuasion will remove all the stress and anxiety you feel about selling so you can focus on what’s really important—your customers and their needs. Jason Cutter will reveal how being honest with customers, overcoming our misconceptions about sales, and winning customers’ trust will not only lead to happy and repeat customers but transform you from order taker to quota breaker.
After years of managing and training salespeople, Jason found the fundamental problem people have in sales is acting only as order takers. Let him teach you how to transform yourself into a model salesperson who inspires trust through integrity and authenticity.
In Selling With Authentic Persuasion, you will learn how to:
- Determine whether you are acting like an order taker
- Analyze and overcome your objections and fears
- Focus on the true reasons for selling
- Acknowledge and cultivate your strengths
- Use the power of persuasion
- Follow a proven sales process
- Sell like a professional
- Avoid the common mistakes that get in the way of sales success
It’s time to put aside your self-limiting beliefs and bask in how good it feels to help people through sales. Get ready to celebrate and enjoy your new or transformed sales career.
Author:
Jason Cutter
Jason Cutter, CEO of Cutter Consulting Group, author of Selling With Authentic Persuasion: Transform from Order Taker to Quota Breaker, and host of The Sales Experience Podcast. He sees himself as a Sales Success Architect for companies and individuals, providing coaching, training, and consulting for companies around the world who want to dramatically improve their selling effectiveness.
What makes him unique is that he didn’t have an upbringing focused on sales, such that his bachelor’s degree is in Marine Biology. Despite this, and not getting his first real sales job until he was 27, he figured out how to be successful in sales and has made it his mission to shift salespeople away from the classically taught manipulation tactics and inspire and train them to achieve sales success by becoming Authentic Persuaders.
Details:
- Weight: 1.3 pounds
- Hardcover: 264 pages
- ISBN-13: 978-1890427375
- Product dimensions: 6.1 x 1 x 9.1 inches
- Publisher: Aviva Publishing (August 31, 2020)
- Language: English
Price: $24.99
